Hear from the experts

Does our perception of beauty really matter? Our appearance can have a hugely positive impact on our self-esteem and sense of self-worth, so we believe it does. But where’s the evidence?

Dr Alex ClarkeCTPA continuously seeks to better understand the relationship between self-image and self-esteem, and in 2011, worked with Dr Alex Clarke, Consultant Psychologist, Plastic and Reconstructive Surgery at the Royal Free Hospital, to look at why we find certain features in a face beautiful. In the videos below, hear Dr Clarke talking about self-esteem and the impact of marketing.

In early 2011, the CTPA held a media panel called Does Beauty Matter? which explored this issue in detail. It was attended by Dr Alex Clarke, Lucy Beresford, a writer, psychotherapist (UKCP registered), and media commentator and a number of health and beauty journalists. During the session, we explored the many external factors that affect how important beauty is to us, including why and how these change over time.  For a factsheet from the panel and extracts in video form see thefactsabout.

So does beauty matter? We believe it does. Self-esteem is a positive asset to society and one to which the cosmetic, toiletry and perfumery industry can make a significant contribution.