In the special collaborative report for CTPA on the GB market from Kantar Worldpanel and IRI Worldwide, Tim Nancholas, Strategic Insight Director - Home, Health and Beauty, Kantar Worldpanel commented:

“Factors restricting growth are both retail and consumer led. Bargain Stores, such as Poundland and particularly Home Bargains and B&M Stores have started to change the way we shop for toiletries and this sector has seen double digit growth. Add Aldi and Lidl to the mixture and it’s not surprising the more traditional Grocery and High Street stores have struggled to compete, particularly on price, though of course they can offer much greater choice which, in the long run, could become more important as shoppers seek new ideas and experiences from their personal care products.”

GB Market Statistics Overview

Dec 16*
Dec 17
% Change

Fragrances 1,811,020 1,804,190 -0.4
Colour cosmetics 1,682,543 1,603,730 -4.7
Skincare 2,270,046 2,303,410 1.5
Haircare 1,700,503 1,710,086 0.6
Toiletries 2,318,526 2,348,002 1.3
Total 9,782,639 9,769,419 -0.1

* 2016 market statistics restated from previous years as a result of strengthened data capture. 

 Sector share graphic


source of trade graphic

For a full copy of the CTPA's report 'Cosmetic Industry in Figures' view our 2017 Annual Report.  This includes an overview of worldwide import/export trade data.